"When you play the game of thrones, you win or you die. There is no middle ground." Cersei Lannister (Game of Thrones)

OK, it is time to address the dragon in the room. The human animal has been tested and stressed for millennia, if not from the obvious predatory cats, crocs, and birds of two million years ago then to the current Holocene epoch where scientific instruments are needed to identify the enemy.

In these crypto-times and digitally enhanced socio-ideals I find great humor in reading how the American parlance has morphed to stellar extremes. How one single word can express dozens of meanings and emotions simply by context.

For the past 13 months of global pandemic with its colossal challenges we have been delivering our world class durable accessories with focus on quality, delivery, and customer experience. Always have, always will. Damn the prodigious hardships, you are important.

Introducing the new RC Imaging
XARMTM

After years of being courted to produce a straight arm weight bearing platform that could accommodate every gizmo device on the market at a WALMART price point and last forever, we decided to stop trying to please everyone by boiling the ocean and design, test, and manufacture this spectacular apparatus.

After nearly 40 years in the consumer healthcare marketplace primarily in administration process improvement, labor arbitrage, and insurance cost reduction, I decided to stop counting times I passed over the prime meridian at 35,000 feet and concentrate on service to contribute my learned experiences within a small company with like growth focus and drive.

Consider the source, it is always subjective

It is getting harder and harder to translate passion through the written and spoken word these days. In my perpetual mission to convey RELEVANT, AUTHENTIC, TOPICAL, and CURRENT subjects of interest within the confines of direct radiology equipment, process, and general interest, every time I try and stress a subject with accent I find the adjective has been tainted.

STOP IT, you’re making me cry over here!
Please allow me to explain why you can’t have your must have price, custom configuration, with next day manufacture for three items. This shouldn’t take long.

You know, in the back of my mind I’m hearing, “This may be a bad idea.

You may remember pieces of this from 12 months ago…WAY MORE relevant today.

The only difference between a rut and a grave? The duration you are digging. We live in a dynamic environment; change is the only constant. If a choice to better your professional position by challenging the status quo came to you, searched you out, and all internal fact finding and research verified your assumption that a change would better the company, its customers, the patients, and yourself…..well? We Always Do It That Way is a failing approach.

Adjective - rising or tending to rise again; reviving; renascent.

This word in the English language could presently modify or describe SO MANY nouns in our current global social and clinical environment. As a lifelong subscriber to EWO Positive Universe Society, it is my self-appointed mission to drive proactive action to positive results with consideration to all available data and input.

…it’s not the size of the dog in the fight…

Throughout our journey as sentient human beings there is a want for inclusion, a calmness derived from being one of many same mindsets. I’m sure there are highly degreed individuals out there that can unfold and elucidate further, but my point going forward is this…in purchasing DR technology that interfaces with living beings, gather as much information available resulting in full value for every encounter.