“Desire, burning desire, is basic to achieving anything beyond the ordinary.” —Joseph B. Wirthlin
There has always been various philosophies on degrees of winning, a hierarchy of success to aspire so to measure next steps and grow from experiences lest we fall into Sisyphus’ hubristic fate. These milestones are attained and measured as part of a plan (I hope) to achieve a defined and reachable goal for sales, marketing, finance, R&D, product launch, distribution…..you know the list. In my mind, these objectives for success MUST be achieved in order for the holistic business to thrive and reach that final focused goal. Win.