RSNA 2021

SO...We traded soft, thick ply carpet for shoe leather; being suspect reactive to focused prospect proactive; Multi-partner Durable DR Accessory displays across multiple OEM partners and equipment across multiple exhibit geographies vs. 10"X20" stationary real estate.

Capital Equipment Procurement Bundling

Streamline the process Save some money Enhance strategic accountability

Just as telecommunication companies package its products and services, Broadcast media bundles content programming, and your automobile purchase agreement has Options added, why are you not providing your customers with new accessories that are connected to the existing capital equipment quote? Expand the range of your offering to satisfy your customer’s needs for a complete package.


Let me tell you, in present times the human condition has me taking notice of realities described by Hannah Arendt* in her book of the same name. Epic challenges demand choices, decisions, and actions through either planning or spontaneous reaction. They have collateral circumstances, some which may or may not be as great as the original challenge when kneejerk reactions are employed.

Never Surrender!

"When you play the game of thrones, you win or you die. There is no middle ground." Cersei Lannister (Game of Thrones)

OK, it is time to address the dragon in the room. The human animal has been tested and stressed for millennia, if not from the obvious predatory cats, crocs, and birds of two million years ago then to the current Holocene epoch where scientific instruments are needed to identify the enemy.


In these crypto-times and digitally enhanced socio-ideals I find great humor in reading how the American parlance has morphed to stellar extremes. How one single word can express dozens of meanings and emotions simply by context.


For the past 13 months of global pandemic with its colossal challenges we have been delivering our world class durable accessories with focus on quality, delivery, and customer experience. Always have, always will. Damn the prodigious hardships, you are important.


After nearly 40 years in the consumer healthcare marketplace primarily in administration process improvement, labor arbitrage, and insurance cost reduction, I decided to stop counting times I passed over the prime meridian at 35,000 feet and concentrate on service to contribute my learned experiences within a small company with like growth focus and drive.

The Abject Adjective

Consider the source, it is always subjective

It is getting harder and harder to translate passion through the written and spoken word these days. In my perpetual mission to convey RELEVANT, AUTHENTIC, TOPICAL, and CURRENT subjects of interest within the confines of direct radiology equipment, process, and general interest, every time I try and stress a subject with accent I find the adjective has been tainted.

Rise of lusus naturae

STOP IT, you’re making me cry over here!
Please allow me to explain why you can’t have your must have price, custom configuration, with next day manufacture for three items. This shouldn’t take long.

You know, in the back of my mind I’m hearing, “This may be a bad idea.