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David vs. Goliath Part 1 – The DIGITAL RADIOGRAPHY FLAT PANEL DETECTOR CONUNDRUM

…it’s not the size of the dog in the fight…

Throughout our journey as sentient human beings there is a want for inclusion, a calmness derived from being one of many same mindsets. I’m sure there are highly degreed individuals out there that can unfold and elucidate further, but my point going forward is this…in purchasing DR technology that interfaces with living beings, gather as much information available resulting in full value for every encounter.

INTO THE SPOTLIGHT

Hello 2020!

2019 is ebbing into the yesteryear nexus, remembered by us here at RC Imaging as a time of record new business, innovation in x-ray accessory solutions, and market growth beyond projections through new relationships around the world.

CROSSING THE WIRE

Roughly 33% of horse race wins are achieved by the favorite, but are those wins post to wire? Extremely rare. Only in far superior genetic specimens with far superior training, lesser opponents, and ideal race conditions.

SKEETERS!!

Ever have an elephant bite you? Maybe a rhino stampede your house? Meteor smash your car? How about a blood thirsty mosquito tap you for dinner? HUH, YEAH, SEE it’s the small things that get you.

In our never ceasing quest to fine tune our methods and process we too often overlook the obvious masses of little things that can, and most probably will, impact the final goal.

On The Road Again

Teleradiology: The Mobile DRX Radiographers Guide to the Galaxy
Interview with Taryn Tanzer, President of Patient Care Associates, Mamaroneck NY

There are credible reports from medical practitioners and Teleradiology providers of over 1.4 million online consultations* taking place annually, and with patients becoming more and more comfortable receiving medical information through the cloud I would imagine that number growing.

Hey, this was YOUR idea!

RC Imaging has been experiencing tremendous feedback from our customers and prospects, a result of our Customer Experience strategy and execution. The results of these conversations and healthy debates have culminated into processes, designs, and new products ready for you.

There is no “participation trophy” in business

“Desire, burning desire, is basic to achieving anything beyond the ordinary.” —Joseph B. Wirthlin

There has always been various philosophies on degrees of winning, a hierarchy of success to aspire so to measure next steps and grow from experiences lest we fall into Sisyphus’ hubristic fate. These milestones are attained and measured as part of a plan (I hope) to achieve a defined and reachable goal for sales, marketing, finance, R&D, product launch, distribution…..you know the list. In my mind, these objectives for success MUST be achieved in order for the holistic business to thrive and reach that final focused goal. Win.

Ahhh, PUT A BAG ON IT!

Really, body fluids are no joke…

After spending numerous dollars and numerous hours in FDA process methodology to align our ISO driven focus in Biocompatibility ISO 10993-1, a clean report. Once again, RC Imaging products have been vetted and proven safe, durable, and best in industry. That is no reason to be complacent of what happens in the real world, every day in Rad Rooms. Blood borne pathogens and body fluid exposure precautions should be consistently used for all patients. Sounds too obvious, especially after 60+ credit hours plus clinical lab time plus exam after exam plus ethical requirements, and who knows many hours of practical OTJ processes you’ve mastered.

The willing and ever-capable “Plus One”

The makeover of the common commodity to the correct component.

Not every invitation has the Plus One clause attached, no matter how hard we wish. So it is my conundrum and challenge to be recognizable, relevant, and current to those that ARE invited to the medical device capital equipment RFP dance in becoming the Plus One in their quest for winning the bid.